Позиционирование бренда
В одном абзаце формулирует, за что вы стоите и чем отличаетесь.
Коды «slash»: личный бренд
Write a positioning statement for me. I am [WHO I AM AND WHAT I DO]. I work with [CLIENTS]. Others in my field usually [WHAT COMPETITORS DO]. What I do differently: [DIFFERENCE]. Give: one sentence in the form 'For [who], I [what], unlike [alternative], because [reason]', then 3 messages that follow from it, and 3 things I should stop saying because they blur it.